DON’T DRINK THAT: A Formulator’s Guide to Picking an Energy Drink That Isn’t Junk
The global energy drink market is a $91.4 billion industry as of 2025. It’s built on a simple promise: “Energy In A Can.” 54 grams. That’s the amount of sugar in a single 16-oz can of Monster! I’ve spent years formulating these drinks, tasted more failed, metallic-tasting batches of sucralose than I can count. Unfortunately, […]

















